![]() Otherwise, Spotify has increased from 68 million active users to 320 million active users. ![]() Since 2015, there has only been one quarter when the worldwide active user number dropped. Another thing to recognize is the year over year growth of the platform. As a straight music audio streaming site, it can’t be beat. The difference here is that these rankings include video as well. In terms of ranking, it is only behind YouTube, IMDB, Netflix, and Apple Music in worldwide viewership. Starting in Sweden in 2006, Spotify is dominating the online streaming music industry. It is actually very easy once you understand the different platforms. The main issue you need to consider is which one can get you the best of all worlds. One site might have a lot of exposure for your sound, while another site might have better royalties for plays. Not all music streaming platforms are considered the same.
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